CRED Svalbard Release

Brand Experiences
CRED
25th Feb'25
Bangalore

CRED launches Svalbard: tools to transform credit

For the launch of Svalbard, CRED’s bold new credit management suite, we executed a two-part event at Bastian Garden City inspired by the shifting skies of the Arctic. A press conference in the afternoon set the stage for product reveals, including Aurora, Halo, Foresight, and Compass—tools designed to make credit intuitive, predictive, and rewarding. The evening featured a keynote by Kunal Shah, interactive demos, a custom Northern Lights-inspired installation, and the CRED Claw game. With projection mapping, merch pop-ups, and a live Q&A with CRED leaders, the event blended design, function, and future-thinking in true CRED fashion.